Problem
Product and GTM leaders at Google had no shortage of behavioral data — the challenge was the opposite: user pain points and product friction were buried inside datasets too large and too raw for executive decision-making. Leaders needed defensible, decision-ready answers, not more dashboards.
Approach
As Senior Research Associate, I led consultative research initiatives that started from the leadership question, not the dataset. Large-scale data diagnostics were distilled into executive-ready narratives: what users struggle with, what it costs, and what to build next — packaged with KPI reporting frameworks so the insight didn't die after one presentation but became a repeatable reporting cadence.
Outcome
The work influenced 25 product roadmap and GTM decisions and shortened reporting cycles by 35% — analysis that leaders acted on, at a pace that matched their decision calendar.